An Audience Perspective on the 2nd Screen Phenomenon
نویسندگان
چکیده
منابع مشابه
An Audience Perspective on the second screen Phenomenon
Second screen applications are among the latest of the TV industry’s innovations to retain the TV viewer’s attention in a challenging multi-screen environment. These applications can be regarded as an extension of TV content consumed on a TV set towards lightweight portable devices such as tablets. While numerous commercial instances are available internationally and the existing literature on ...
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ژورنال
عنوان ژورنال: The Journal of Media Innovations
سال: 2015
ISSN: 1894-5562
DOI: 10.5617/jmi.v2i2.909